PPC (Pay Per Click), also known as CPC (Cost per Click) is an online advertising model where the advertiser pays a publisher for every click. PPC is the most widely used advertising model for all paid ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy online. This could be anything from a mobile search to a local service search to someone shopping for a gift or a high-end item like enterprise software. All of these searches trigger the pay-per-click ads.
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Benefits of PPC: